Johnson & Johnson, owners of Aveeno, Clean and Clear, Neutrogena, and Johnson's product lines, offer a wide selection of skincare products for a variety of consumers. Generations of mothers have trusted Johnson's baby powder to be safe to use for babies and young children. Johnson & Johnson markets their product as a safe way to prevent diaper rash, as reflected by the product's slogan, "Pure and gentle enough for babies' bottoms. A product mothers can trust. Made by a company that puts customers first." However, this sentiment has not been reflected in the numerous lawsuits that have been filed against the company over the past 20 years.